Play National
Play National consist of digital adshels at malls, big bus terminals, the boat terminal at Nesodden, and street environments around the country. It also consists of billboards at mall City Lade in Trondheim. Additionally, if you have bought the largest package, seven digital adshels at the airports close to Bergen and Trondheim are also included.
Dynamic material (data-driven content)
HTML/HTML5
If you are going to take advantage of dynamic material / HTML/HTML5 material, please see here for important information about specifications, deadline, format, delivery and other information.
Format
Play Adshel:
1080 x 1920 pixels.
Portrait format.
Play Billboard:
1920 x 1080 pixels.
Landscape format.
Ad length
5 or 10 seconds. Please check purchased media space in the order confirmation.
Settings
- Delivered as mov, mp4 or jpg/png (72 dpi) in RGB.
For HTML delivery, please see specs here. - Files must not exceed 8000 KB/S (Constant Bit Rate).
- Max file size: 30 MB.
- Maximum of 25 frames/second.
Material deadline
Linear material:
Minimum 3 working days before campaign start.
If the customer intends to advertise together with another brand so-called “co-branding”, Clear Channel needs to be notified of this no later than 4 weeks before the start of the campaign in order to secure delivery of the booked campaign.
Delivery notes
Linear material:
Please name your files like this: Order Number_Customer Name_Campaign Week_Format_Design Number. For example 72445_OsloPride_25-26_PlayAdshel_1. Design number is used when you have several different designs.
Other notes
Please avoid very small text if possible.
Downloads
Play environment
Photoshop file with smart object where you can place your artwork in the environment and this way create a mockup of your campaign.
Play shopping
After Effects file with correct measurements for designers to use.