During recent years, Clear Channel’s business has gone through an intensive digitalization transformation, where customers now benefit from a much more flexible digital service offering. The new possibilities enabled by digitalization, together with advertisers’ need to reach large audiences quickly, have resulted in a constantly increasing demand for outdoor media. Henriette will play a key leadership role in Clear Channel’s continued digitalization and growth journey.
“Clear Channel is in a strong growth phase where outdoor media has never been a more relevant part of the media mix. Henriette has a proven industry track record and having led media businesses through extensive digital transformations. We are delighted to welcome Henriette onboard to lead Clear Channel Scandinavia on the next phase of their ongoing transformation,” says Justin Cochrane, Europe CEO, Clear Channel International.
“I am impressed by the progress and development Clear Channel has made in recent years. I look forward to working together with the teams across the Scandinavia region in Sweden, Norway and Denmark, to take our customer solutions and operations to the next level. Further development of the digital product portfolio is, of course, a priority and something I have great experience of from within other industries. I am also going to be working actively within the area of sustainability, where Clear Channel already has exciting ongoing projects both locally and internationally,” says Henriette Zeuchner, incoming CEO, Clear Channel Scandinavia.