Programmatic OOH
Do you want to increase the flexibility and accuracy of your digital outdoor campaign? This is easily done through buying programmatically. We have more than 700 digital screens available all over Norway in shopping centres, in the streets, at public transport hubs and at airports. With programmatic advertising on digital outdoor screens, advertisers can be flexible and reach target groups in a completely new way!
Trading programmatically means that an automated purchase is made between a buying and selling platform that is connected to an ad exchange. If you want to tailor campaign content according to weather, or display messages according to geographic control, this is something for your brand. Controls such as POS, POI, GEO, TIME, WEATHER etc. are effective ways to reach your audience in real time on a flexible budget.
To carry out programmatic purchases, you must be connected to a purchase platform, DSP (Demand Side Platform), which is integrated with a sales platform; SPP (Supply Side Platform). The results of the campaign can be easily measured.
VAC - An accurate currency
VAC stands for Visibilty Adjusted Contacts, and means that the coverage figures are adjusted for probable eye contact. We know that only a proportion of the people who pass an advertising poster actually see it, and we believe that it is only these who should form the basis for the medium’s pricing. Thus, our currency is based on people who have actually seen the ad, rather than the people who could have seen the ad.
Delivery specifications
We offer programmatic purchases on three types of digital surfaces in Norway: Play Adshel, Play Billboard og Play Spectacular. In addition to this, we offer the option of programmatic purchases on digital screens at Norway’s six largest airports, via the network, Airport Breeze.
Play Adshel are large signs that are available both as stand-alone signs and wall-hung signs. Play Billboard are even larger billboards that can be found in the inner city environment, and Play Spectacular is our largest format, characterized by the huge size of the surfaces all located at busy environments in the city.
The material specifications for the various sizes are found here, all good to keep an eye on when designing a campaign.
Contact
Do you want to know more about how you can strengthen your brand with a programmatic outdoor campaign? Get in touch today, and we’ll help you.
Lars Bruto