Play National consist of digital adshels at malls all around the country and at metro stations in Oslo. It also consist of billboards at mall City Lade in Trondheim. Additionally, If you have bought the largest package, also included is six digital adshels at the airports close to Bergen and Trondheim.
Play Adshel Oslo consist of digital adshels in malls and at metro stations in Oslo.
Malls: For important information about specifications, deadline, format, delivery and other information on malls, please see here.
Metro stations: For important information about specifications, deadline, format, delivery and other information on metro stations, please see here.
Airport adshels: The format for the adshels included in the package Play National, that are located at the airports, is 1080×1920. For other important information about specifications, deadline, format, delivery and other information on the airport adshels, please see here.
Choose between linear campaign and a dynamic campaign:
All digital campaigns can be either dynamic campaigns, or linear campaigns. The latter, the linear campaign, is the most common.
A linear campaign is a campaign that remains the same through the campaing period. You upload short films to us in advance, that we show on agreed time slots during your campaign period.
A dynamic campaign is however, as the name reveals, a dynamic campaign. The material for such a campaign is delivered as a URL where you can change the content yourself during the campaign period. You can use open APIs and change the content according to for instance happenings, weather, temperature, product availability / product price etc.
The specifications for a dynamic campaign, differ a little bit compared to a linear campaign.
If you are going to take advantage of dynamic material / HTML/HTML5 material, please see here for important information about specifications, deadline, format, delivery and other information.