Play Mall

Play Mall consist of digital adshels at malls all around the country as well as billboards at the mall City Lade in Trondheim.

Choose between linear campaign and a dynamic campaign:

All digital campaigns can be either dynamic campaigns, or linear campaigns. The latter, the linear campaign, is the most common.

A linear campaign is a campaign that remains the same through the campaing period. You upload short films to us in advance, that we show on agreed time slots during your campaign period.

A dynamic campaign is however, as the name reveals, a dynamic campaign. The material for such a campaign is delivered as a URL where you can change the content yourself during the campaign period. You can use open APIs and change the content according to for instance happenings, weather, temperature, product availability / product price etc.

The specifications for a dynamic campaign, differ a little bit compared to a linear campaign.

If you are going to take advantage of dynamic material / HTML/HTML5 material, please see here for important information about specifications, deadline, format, delivery and other information.


Play Adshel:
1080 x 1920 pixels.
Portrait format.

Play Billboards (at City Lade)
1920 x 1080 pixels.
Landscape format.

Ad length

5 or 10 seconds. Please check purchased media space in the order confirmation.


• Delivered as mov, mp4 or jpg/png (72 dpi) in RGB,
for HTML solution, see specs here.

• Files must not exceed 8000 KB/S (Constant Bit Rate).

• Max file size: 30 MB.

• Maximum of 25 frames/second.

Material deadline

Linear material:

Minimum 3 working days before campaign start.

If the customer intends to advertise together with another brand so-called “co-branding”, Clear Channel needs to be notified of this no later than 4 weeks before the start of the campaign in order to secure delivery of the booked campaign.

Delivery notes

Linear material:

Name your files like this: Order Number_Customer Name_Campaign Week_Format_Design Number. For example 72445_OsloPride_25-26_PlayAdshel_1. Design number is used when you have several different designs.

Other notes

Please avoid very small text if possible.

Upload files to ClearChannel here: http//


Photoshop file with smart object where you can place your artwork in environment.
After Effects file with correct measurements for designers to use.

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