Play Mall
Play Mall consist of digital adshels at malls all around the country as well as billboards at the mall City Lade in Trondheim.
Dynamic material (data-driven content)
HTML/HTML5
If you are going to take advantage of dynamic material / HTML/HTML5 material, please see here for important information about specifications, deadline, format, delivery and other information.
Format
1080 x 1920 pixels.
Play Adshel:
1080 x 1920 pixels.
Portrait format.
City Lade Play Billboards (landscape format):
Takskjerm hovedgang: 1920 x 1080 pixler. W204 x H121 cm. Landscape format. See picture named Fig 1.
Veggmontert over rulletrapp ny del: 1920 x 1080 pixler. W204 x H121 cm. Landscape format. See picture named Fig 2.
Veggmontert fellesområde: 1920 x 1080 pixler. W363 x H204 cm. Landscape format. See picture named Fig 3.
Ad length
5 or 10 seconds. Please check purchased media space in the order confirmation.
Settings
• Delivered as mov, mp4 or jpg/png (72 dpi) in RGB,
for HTML solution, see specs here.
• Files must not exceed 8000 KB/S (Constant Bit Rate).
• Max file size: 30 MB.
• Maximum of 25 frames/second.
Material deadline
Linear material:
Minimum 3 working days before campaign start.
If the customer intends to advertise together with another brand so-called “co-branding”, Clear Channel needs to be notified of this no later than 4 weeks before the start of the campaign in order to secure delivery of the booked campaign.
Delivery notes
Linear material:
Name your files like this: Order Number_Customer Name_Campaign Week_Format_Design Number. For example 72445_OsloPride_25-26_PlayAdshel_1. Design number is used when you have several different designs.
Other notes
Please avoid very small text if possible.
Downloads
play-shopping-environment-mock-up.psd
Photoshop file with smart object where you can place your artwork in environment.
play-shopping.zip
After Effects file with correct measurements for designers to use.
Fig 1
Fig 2
Fig 3