Play Mall consist of digital adshels at malls all around the country as well as billboards at the mall City Lade in Trondheim.

Choose between linear campaign and a dynamic campaign:

All digital campaigns can be either dynamic campaigns, or linear campaigns. The latter, the linear campaign, is the most common.

A linear campaign is a campaign that remains the same through the campaing period. You upload short films to us in advance, that we show on agreed time slots during your campaign period.

A dynamic campaign is however, as the name reveals, a dynamic campaign. The material for such a campaign is delivered as a URL where you can change the content yourself during the campaign period. You can use open APIs and change the content according to for instance happenings, weather, temperature, product availability / product price etc.

The specifications for a dynamic campaign, differ a little bit compared to a linear campaign.

If you are going to take advantage of dynamic material / HTML/HTML5 material, please see here for important information about specifications, deadline, format, delivery and other information.