Choose between linear campaign and a dynamic campaign:
All digital campaigns can be either dynamic campaigns, or linear campaigns. The latter, the linear campaign, is the most common.
A linear campaign is a campaign that remains the same through the campaing period. You upload short films to us in advance, that we show on agreed time slots during your campaign period.
A dynamic campaign is however, as the name reveals, a dynamic campaign. The material for such a campaign is delivered as a URL where you can change the content yourself during the campaign period. You can use open APIs and change the content according to for instance happenings, weather, temperature, product availability / product price etc.
The specifications for a dynamic campaign, differ a little bit compared to a linear campaign.
If you are going to take advantage of dynamic material / HTML/HTML5 material, please see here for important information about specifications, deadline, format, delivery and other information.
784 x 384 pixels.
5 or 10 seconds. Please check purchased media space in the order confirmation.
MP4 or MOV. Use H264 codec for MP4. Do not exceed 8 000 KB/S.
JPG or PNG. 72 DPI.
Maximum of 25 frames/second.
Minimum 10 working days before campaign start.
Please name the files like this:
Please avoid very small text if possible.