Play Adshel Metro
Dynamic material (data-driven content)
HTML/HTML5
If you are going to take advantage of dynamic material / HTML/HTML5 material, please see here for important information about specifications, deadline, format, delivery and other information.
Format
1080 x 1920 pixels
(physical distance between monitors is 500 pixels)
Linear material:
Single screens, group of two and group of four screens:
Play Adshel Metro consists of single screens and impact walls. The impact walls are a group of 2 or 4 screens in width. For these screens, 2 or 4 separate films can be created, in order to together form a whole message. It is also possible to create a production where mobility takes place over the screens.
Group of four screens are available at the following underground/metro stations:
-Grønland
-Helsfyr
-Jernbanetorget
-Majorstua
-Nationaltheatret
-Stortinget
-Stovner
-Tøyen
Group of two screens are available at the following underground/metro stations:
-Grønland
-Helsfyr
-Jernbanetorget
-Løren
-Majorstua
-Nationaltheatret
-Stortinget
-Tøyen
Single screens are available at the following underground/metro stations:
-Carl Berner
-Ensjø
-Furuset
-Majorstua
-Nydalen
-Økern
-Sinsen
-Storo
-Stovner
-Tøyen
-Ullevål
The distance between the screens that forms group of two are as follows:
Nasjonalteateret
-3,8 cm between the screens in a group of two screens.
-Approximately 3,5 m between each group of screens (the distance between one group of two screens and the next group of two screens).
Helsfyr
-3,8 cm between the screens in a group of two screens.
-Approximately 3,75m between each group of screens (the distance between one group of two screens and the next group of two screens).
Tøyen
-3,8 cm between the screens in a group of two screens.
-Approximately 6,2 m between each group of screens (the distance between one group of two screens and the next group of two screens).
Grønland
-3,8 cm between the screens in a group of two screens.
-Approximately 3,75 m between each group of screens (the distance between one group of two screens and the next group of two screens).
Jernbanetorget
-3,8 cm between the screens in a group of two screens.
-Approximately 2,5 m between each group of screens (the distance between one group of two screens and the next group of two screens).
Løren
-75 cm between the screens in a group of two screens.
Majorstua
-Five groups have 9-13 cm between the screens in a group of two screens.
-Two groups have 35-40 cm between the screens in a group of two screens.
Stortinget
-3,8 cm between the screens in a group of two screens.
-Approximately 1 m between each group of screens (the distance between one group of two screens and the next group of two screens). One place, the distance between the two groups is approximately 13,25m.
Ad length
5 or 10 seconds. Please check purchased media space in the order confirmation.
Settings
Linear material:
• Delivered as mov, mp4 or jpg/png (72 dpi) in RGB.
• Files must not exceed 10 000 KB/S (Constant Bit Rate).
• Max file size: 30 MB.
• Maximum of 25 frames/second.
Material deadline
Linear material:
Minimum 3 working days before campaign start.
Delivery notes
Linear material:
Name files like this:
ADVERTISER_YEAR_WEEK_SEE BELOW
- If only single creative: SINGLE (if more than one single creative SINGLE_A, SINGLE_B and so on)
- Groups of 4: 4_1, 4_2, 4_3, 4_4 (from left to right)
- E.g: Gant_2022_w36_4_1
Other notes
Please avoid very small text if possible.
Downloads
Play Metro Environment
Photoshop file with smart object where you can place your artwork in environment.
Play Metro After Effects
After Effects file with correct measurements for designers to use.
Play Metro Escalator After Effects
After Effects file with correct measurements for designers to use.
Fig 1