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«The global emissions must be almost halved by 2030. This is an important message, but the question is, how do you spread the word and create debate?

Norsk Vind and TRY installed a huge clock at Jæren, counting down to 2030, and together we did a livestream showing the count down on our digital screens. This received a lot of attention, and not only did it start an important debate, it also seemed to change the attitude of many viewers. We know that if you want to reach many people and at the same time be perceived as trustworthy, outdoor advertising is the perfect choice. This is only one example of how OOH have the same opportunities as online media, and we are looking forward to more corporations like this.»

Kai Lu
Key Account Manager, Norway

To read more about this campaign, please see links below:

Norsk Vind

Kreativt Forum

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